My Challenge:

I was introduced to Quaterra, a mining exploration company developing several different projects throughout North America, by a longtime acquaintance who is also a highly respected consultant specializing in Discovery Investing. Traditionally, mining exploration companies use press releases and newsletters to communicate with stockholders, potential investors, and fund managers. With so many other companies communicating the same way, Quaterra found it difficult to break through the clutter and create awareness for their company.

My Solution:

I realized a V-Mailcard (a DVD or CD-ROM containing a custom presentation specially fixed to a full-color postcard) would be the perfect medium to distribute a one-on-one interview with their CEO. I was able to organize the film crew and production of the video featured on the DVD, as well as the production of the mailable postcard.

When their Marketing Department asked me to weigh in on how best to distribute the V-Mailcard, I was able to recommend a more direct approach. I had initially researched databases and mailing lists for affluent investors interested in mining exploration stocks. The list was comprised of over 400,000 people nationwide. Instead of doing a mass mailing to a “cold market,” Quaterra and I went in the opposite direction. We built a data base of 2,000 records compiled from personal contacts of key personnel. In order to make more of an impact, I suggested that Quaterra put a hand-written note on the postcard to these contacts.

My Results:

The impact of receiving the V-Mailcard in the mailbox, combined with the hand written postcard to personal contacts, was a huge success. In the six months since the introduction of the first V-Mailcard, Quaterra’s stock has almost doubled. Not only is the company’s Marketing Department now considering other applications for the V-Mailcard, but three new companies have contacted me to produce their own V-Mailcard.

My Proforma:

There is always an opportunity to create a unique, high-impact marketing campaign! Only Proforma enables me to be a total solutions provider where I can assist Quaterra with all of their print, promotional product and multi-media needs. Only Proforma provides me with the extensive network of film crews throughout North America so I can continue to be a fantastic resource for all of my clients. With the revenues generated from V-Mailcards, I expect to add over $100,000 to my sales this year!

Your Proforma:

Are you ready to sell custom solutions? Are you ready to add $100,000 to your book of business? When you ready for more, only Proforma offers the most! To make the most out of your business, click here or call 1-800-Proforma, I did!