How I Sold a $1.5 Million Custom Solution
My Challenge:
PayPal®, a subsidiary of eBay®, is constantly challenged with showcasing and communicating their product benefits to tech savvy customers and affiliates, as well as new and existing employees. All communications need to stress the characteristics PayPal® is known for-trust, reliability and a daily willingness to go beyond the promises of their competitors.
My Solution:
PayPal® recognized that I could help them promote the strengths of the brand through a variety of print, promotional products and electronic methods. One solution in particular included the development of a custom box with a USB Smart Button that links new visitors to eBay-PayPal® for information about the companies.
The Human Resources Department took notice of the success of this program and worked with me to transition it into the main component of a new-hire package that contained a variety of information about all of the eBay affiliates including Skype®, Verisign®, PayPal® and others. The package functioned as a resource for new employees to get acclimated with the brands.
My Results:
Due to the positive reaction from our other promotions, I was also able to provide support items such as the annual company-wide eBay® calendar, the employee rewards website, the company store, eBay volunteer shirts, global-building gifts and a Take-Your-Child-To-Work Day custom backpack filled with crayons, pine wheels, a Frisbee and coloring books.
My Proforma:
There is always a solution! I meet once a week with PayPal® to discuss upcoming projects and ways to keep their brand on top of their customer’s minds. With a global company that changes extremely quickly due to rapid growth, our custom solutions, too, must be produced swiftly. Only Proforma enables me to be a total solutions provider. I can assist PayPal with all of their print, promotional products and multi-media needs. I expect to exceed $1.5 million in sales this year with PayPal alone. Only Proforma will provide me with the financing and credit insurance that gives me peace of mind when dealing with these large orders.
Your Proforma:
Are you ready to sell custom solutions? Are you ready to add $1.5 million to your book of business? When you ready for more, only Proforma offers the most! To make the most out of your business, click here or call 1-800-Proforma, I did! |
